Al Barakat Group Co., Ltdbarakat optical is a family business based in Saudi Arabia & United Arab Emirates. As the most customer-centric provider of eyewear, contact lenses and hearing aids, we serve our valuable customers through an omnichannel platform comprised of digital sales channels as well as more than 50 retail stores across entire Saudi Arabia & United Arab Emirates.
Our Philosophy.Our Vision 2030
“Hearing better, Seeing better “
At barakat optical, we follow the guiding principles of our founder by treating everyone the way we would want to be treated ourselves. We strive to delight our customers by means of fair, friendly, and competent service, irrespective of their individual budget. We interact with our colleagues as we would in our family – with respect and dignity. And we understand that a company can only thrive in an intact environment. Therefore, we hold true to our environmental pledge (1980) and give back to the communities we operate in.
Vision 2030We apply our customer-centric philosophy to an international and digital context to shape the optical industry for the benefit of customers. By 2030, we are going to serve million active customers, sell every fourth pair of glasses on the Kingdom of Saudi Arabia.
Our historyAl Barakat Group Co., Ltd had shaped the optical industry in 1980. Our company was born from the simple idea to put customers first when “Barakat Optical”, opened his first store in Riyadh. Within a few decades, Al Barakat Group Co., Ltd democratized eyewear fashion, pioneered products, guarantees and services and eventually grew into the market leader in Saudi Arabia as well as one of the largest optical groups in United Arab Emirates.
The first storeBarakat Optical opens his first optical store in Riyadh and formulates the guiding principle “Hearing better & Seeing better” and applies it to all aspects of the business: Barakat Optical is the first optical retailer to openly display the products, provide free services, offer extensive warranties. All of this at significantly lower prices.
Al Barakat Group Co., (FACTORY) Ltd is the arm of barakat optical strengthening . We are preservation of Optical & Hearing Care business for decades. Beside all we made production plant of free form technology for optical lenses, producing finished/semi – finished, glass & plastic lenses, transitions, and all meeting state of the art.